Here are some tips on optimizing your website. Follow these and your on your way. Here are 10 Tips
1. Submit to DMOZ directory
2. Pay $299 for Yahoo Inclusion
3. Create Quality Unique Content
4. Backlinks with your keyword
5. Find Yourself A Reliable Host
6. Create A Forum for your website
7. Create A Blog
8. Initiate RSS
9. Do NOT pratice Black SEO tricks
10. Submit Articles.
Really point #3 is most important, but remember if your website is new and not established you may have to pratice patience, ALOT of patience for search engines to validate your website as the real deal. Good Luck.